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Lynn R Kahle (born 1950) is an American consumer psychologist at the University of Oregon's Lundquist College of Business, and a marketing expert with a particular focus on social values. ==Life== Kahle grew up in Hillsboro, Oregon, in the Portland metro area and graduated from Concordia College (now Concordia University) in Portland. He then graduated from Pacific Lutheran University in Tacoma, Washington, with a master's degree.〔 He received his Ph. D from the University of Nebraska and subsequently worked as a post-doctoral fellow at the University of Michigan Institute for Social Research. Kahle joined the University of Oregon in 1983 as a professor teaching in the College of Business.〔 In 1990, he made an unsuccessful run to serve in the Oregon House of Representatives to represent District 43 as a Democrat.〔 He currently is the Ehrman Giustina Professor of Marketing and recipient of the Thomas Stewart Distinguished Professorship at the University of Oregon Lundquist College of Business. He previously served as President of the Society for Consumer Psychology, which he now represents on the American Psychological Association Council of Representatives. Kahle developed the List of Values〔Kahle, Lynn R. (1986). "The Nine Nations of North America and the Value Basis of Geographic Segmentation," Journal of Marketing, 50 (April), 37-47〕 and has subsequently conducted research on values and lifestyles.〔Kahle, Lynn R., and Pierre Valette-Florence (2012). Marketplace Lifestyles in an Age of Social Media: Theory and Method. Armonk, NY: M.E. Sharpe. ISBN 978-0-7656-2561-8〕 He served as founding director of the Warsaw Sports Marketing Center and has done extensive research in sports marketing.〔Kahle, Lynn R., and Angeline Close, Eds. (2011). Consumer Behavior Knowledge for Effective Sports and Event Marketing. New York: Psychology Press / Routledge / Taylor & Francis. ISBN 978-0-415-87357-4〕 He has also studied consumption and sustainability,〔Kahle, Lynn R., and Eda Gurel-Atay, Eds. (2014). Communicating Sustainability for the Green Economy. Armonk, NY: M. E. Sharpe.〕 as well as consumption and religion.〔Minton, Elizabeth, and Lynn R. Kahle (2014). Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press. 160 pages. ISBN 978-1-60649-704-3.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lynn R. Kahle」の詳細全文を読む スポンサード リンク
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